What is Google Adwords

- Google Ad Words is Google’s main advertising product and main source of revenue.

- Google’s total advertising revenues were US $28 billion in 2010.

- AdWords offer site-targeted advertising for text, banner, and rich-media ads.

- The Ad Words program includes local, national, and international distribution.

- With Google Ad Words you’ll be able to reach your customers at the precise moment they’re looking for your products or services.

What is PPC

Advertiser's ONLY pay when a prospect clicks.

Benefits

•Control
•Feedback
•Relivancy
•Measurable Result

Four Types of Ad Formats

The Google Display Network: Content Ad Formats

There are 4 district ad formats available within the Google Display Network

• Text Ads

• Image Ads

• Video Ads

• Rich Media Ads

Google Benefits

Adwords three key benifits are reach, relevance and ROI

Reach :
Today the internet reaches more than 1.4 billion people - nearly a quarter fo the world's population - with more than 200 million new people coming online every year

Relevance :
Today the internet reaches more than 1.4 billion people - nearly a quarter fo the world's population - with more than 200 million new people coming online every year

Return of Investment(ROI) :
Pay per click model ensures that bussinesses only pay for qualified leads.